Online football community Copa90 is launching a unique fan-driven merchandise store which will crowd source ideas from its followers before going on to create and sell the best ones in online pop-up stores.
The football news and entertainment platform has announced the launch of its Shopa90 store which will ask Copa90’s followers to submit their merchandise ideas for items such as prints and t-shirts on Twitter using the #CopaMake hashtag.
The best designs will then be put to the vote through a Twitter-based widget with the winning ideas making it to the store for purchase.
In a move designed to entice fans to Read full story ›
Source: The Drum
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