By Darren Woolley

Faced with so much uncertainty, due to the coronavirus (Covid-19) pandemic, marketers with more flexible agency relationships may be feeling fortunate in times of crisis. I have shared previously the increased promiscuity of the advertiser/agency relationship. It is no longer a marriage.

But as one commentator on LinkedIn said, “It’s more like a one-night stand”. I personally believe that it is a little harsh. So, I responded to this comment by saying “It is more like a Friend with Benefits. But the advertiser is getting most of the benefit”.

This interaction got me thinking that while advertisers Read full story ›

Source: The Drum