By Noel Young

McDonald’s , the world’s biggest fast-food chain, is looking at all-day breakfast as a way to revive flagging US sales and Egg McMuffins could be lead the way

The company has confirmed reports that it plans to test all-day breakfast next month in the San Diego area, which could determine the feasibility of expanding what has become arguably its most popular daypart.

McDonald’s has made it clear that it was urgently seeking ways to evolve to meet the changing needs and preferences of consumers.

The move is a sign that new British Chief Executive Steve Easterbrook is willing to Read full story ›

Source: The Drum