Covergirl is marking its territory in the increasingly fragmented global beauty sector with a number of bold investments: a line of branded merchandise, hi-tech trialling systems and its first foray into brick-and-mortar stores.
The Coty cosmetics business has distributed its products via traditional retail for the best part of 57 years. However, the launch of a 10,000-square-foot “experiential makeup playground” on New York City’s Times Square represents the first time it has created a dedicated destination for fans of the brand.
Inside, the store is equipped with a host of state-of-the-art technology. An AI-powered hologram named ‘Olivia’ greets customers to Read full story ›
Source: The Drum
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