Advertising courses — and agencies across the country are starting to reflect the growing need for integrated marketing, where people like Steve Radick, Brunner’s vice president and director of public relations, have just as much say on the creative output as creative directors.
A perfect example of this: the Pittsburgh agency’s work for local brand 84 Lumber, one of this year’s biggest Super Bowl surprises. The campaign his team created wasn’t just a splashy debut for a national audience, but a poignant statement that wove inclusion, immigration and blue-collar values seamlessly for the millions that saw Read full story ›
Source: The Drum
Industry News