By Jerry Daykin

As The Drum’s coverage revealed last year, the often underestimated Eurovision Song Contest is actually a far bigger opportunity than most marketers realise, and an event that love it or hate it still brings hundreds of millions of people together.

Believe it or not we’re already in Eurovision season, with countries across Europe steadily working through their local selection processes to pick a favourite. In some, most notably reigning champion Sweden, it’s a multi-week spectacle that attracts some of the biggest local talent & the largest TV audiences of the entire year.

Here in the UK there’ll be less Read full story ›

Source: The Drum