By Imogen Watson

Creative Director’s Choice gives creative directors a chance to highlight the best work and spotlight campaigns that are making a difference.

In this edition, The Odd Shop’s Niels de Wit commends Fanta’s ‘Idiots Are Amazing’ for putting stupidity on a pedestal.

Einstein once said: “Two things are infinite: the universe and human stupidity; and I’m not sure about the universe.”

We live in a world where brands love to portray everything is awesome – from ‘awesome‘ products or the go-to brand for ‘awesome‘ people. If that was truly the case then Einstein’s quote seems Read full story ›

Source: The Drum