Creative work of the week APAC: Brooke Bond hopes a cup of tea can unite people of different beliefs
By Shawn Lim
The winner of this week’s creative work of the week in Asia Pacific is Brooke Bond, which launched an online film campaign for World Peace Day to support Unilever´s working partnership with Peace One Day.
The TV spot is set in a dreamlike realm that shows how in today’s divided world, people often put themselves and others into groups based on their belief systems and then find they have more in common than not.
The campaign, which was created by LOLA MullenLowe Madrid, hopes to inspire people to come together for a conversation over tea and show how this simple act can Read full story ›
Source: The Drum