By Gillian West

In the minority as an only girls school The Maynard School turned to creative agency AB… with a brief to turn single-sex education into a virtue.

Voted Ad of the Week, #MadeForGirls is based on the knowledge that girls learn differently from boys, therefore the school’s curriculum is tailor ‘made for girls’.

Spanning cinema, print, OOH and digital channels including Facebook and Instagram, the campaign’s media strategy played a key role in delivering the message and elevating the school’s stature beyond its local competitors.

You can vote for next week’s Ad of the Week by voting in our latest Creative Works Read full story ›

Source: The Drum