Perhaps more than any other clustered market group APAC is so culturally, geographically and politically varied that it’s very unfair to try and summarise or encapsulate something as broad as creativity into a list.
However, great work needs to be celebrated on a global level.
The annual Thai-based creative festival Adfest aims to project APAC creativity to a world-class level but it includes special awards like the ‘Lotus Roots’ award, which heralds advertising that really speaks to the cultural nuances of the country it’s targeting.
The winner of Lotus Roots this year did gain global attention, not least because it scooped Read full story ›
Source: The Drum
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