By Jack Simpson

Emerging trends and challenges in programmatic advertising

Ad blocking

We frequently cover ad blocking on this blog, a subject that inevitably poses a problem in the programmatic world.

According to TUI Group’s Head of Media, Sammy Austin, who described ad blocking as ‘a wake up call to the industry’, the key to overcoming the issue lies in strong creative.

“By investing more time and money in creative and our creative strategy we can alleviate some of the concerns around [ad blocking].”

Austin also argues that programmatic marketers need to use data from a variety of sources – first-party, on-site and third-party – to ensure the Read full story ›

Source: Marketing Week