By Katie Clift

Drafting press content, maintaining distribution lists, disseminating releases with the click of a button… local PR can become an all-too-comfortable groove when you’re used to executing campaigns in your hometown.

But what happens when your startup or small business starts to cross borders? What if you’ve decided to expand into an international market, launch a product overseas, or you’re receiving more public interest from afar?

Well, things inevitably become a little trickier. Unlike local PR, a company’s approach to seeking global coverage can’t rely on ‘set-and-forget’ methods that have worked in the past.

Public relations for startups and small Read full story ›

Source: The Drum