By Rebecca Stewart

London-based creative group Cubo has acquired a significant stake in culture marketing agency Inkling.

While it will continue to operate as an autonomous unit, Inkling’s 16 staff will move into Cubo’s headquarters to help the business provide “a fully integrated” offering and extend its services further into experiential. Inkling counts Bluewater, EA games and Wagamama among its account roster.

Co-founders Will Parkinson and David Proudlock will continue to run the five-year old agency.

The deal will see the firm work with Cubo on projects for group clients, which include SeaWold and Paddy Power. Additionally, the pair will collaborate on earned Read full story ›

Source: The Drum