By Lisa Lacy

Doritos isn’t the only brand with cassette tapes to fete the release of Marvel‘s Guardians of the Galaxy: Vol. 2.

That’s because fast food chain Dairy Queen is celebrating its own cameo in the upcoming movie with a mixtape of songs inspired in part by its infamous Blizzard treat. Think: Watch the Stove, the album Hamburger Helper released for April Fool’s Day 2016, or Rise to the Occasion, the DiGiorno Pizza Anthem.

A mixtape plays a pivotal role in the first movie, so it stands to reason marketers are latching on to it for promotional purposes Read full story ›

Source: The Drum