Creature founder Dan Cullen-Shute’s first in a monthly column series asks: ‘Why do we keep making ads for the wrong people?’ And, more importantly, if we know people bloody love a jingle, why don’t we make more of them?
I was at the cinema the other day, watching a terrible film with Chris Rock in it, when I overheard a really interesting conversation between two feisty gen Z types in the row behind me.
“I really loved that ad for gen-Z fave Brand X. I thought it was fearless and, more importantly, ferocious,” said one young member of that brand’s core Read full story ›
Source: The Drum
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