After a deluge of ‘we’re in it together’ ads during the pandemic, Creature founder Dan Cullen-Shute has a yearning for proper advertising. Advertising that understands and cares about its audience. So, for his second in a monthly column series, he has sent out a call for ads to be more audience-led.
I can’t be the only one who, since we (*touches wood furiously*) left lockdown behind and began to feel waves of pandemic positivity wash over us, has started to feel a little, well, lonely.
I mean, there are the little, obvious things. Like the fact that now, with schools and nurseries Read full story ›
Source: The Drum
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