By Rico Chan

Content marketing in APAC is enjoying a boom, with 60% of regional agency chiefs and brand marketers pinpointing it as their number one priority, and 87% of global B2B companies planning to undertake content-driven campaigns this year alone.

It is clear that brands are increasingly in tune with content marketing’s unique ability to engage, educate and inform consumers, while simultaneously boosting brand awareness, affinity and purchasing intent.

That said, it is undoubtedly the case that content marketing has considerable untapped potential in Asia-Pacific, and has the opportunity to stake a greater claim for advertising dollars.

A cursory glance at the APAC Read full story ›

Source: The Drum