By Paul Count

“An algorithm cannot come up with the perfect gift for your wife,” said Stephan Beringer, the Publicis Media data, technology and innovation practice chief, who went on to warn that slavishly trusting in targeting data could lead brands all down the same path, whereas the secret to engaging people lies in creative disruption.

According to Rachel Bristow, director of client partnerships and collaboration at Sky Media, meanwhile, the most powerful data-driven tool is a human being.

Both observations were relevant in a panel that threw up plenty of cases of good marriages between creativity and data, such as ‘Slow Down GPS’, a Read full story ›

Source: The Drum