By Ayesha Salim

Measuring return on investment (ROI) is a huge challenge for marketers, given the number of marketing channels today. Research from DataXu shows that 23% of agency workers believe they are spread too thinly because they have to manage multiple platforms and constantly keep up with new developments. Duke University’s CMO survey found that barely one in 10 marketers is confident they are accurately measuring the returns from social.

So how can marketers make sure that they are measuring marketing ROI? The Drum, in association with DataXu, gathered senior marketers from a range of sectors to discuss the complicated customer journey, hiring Read full story ›

Source: The Drum