Formerly the Data Strategy Awards, the event will kick off with a conference for brand-side marketers featuring speakers from the likes of the Royal Mail, British Airways and O2 who will provide insight on how they have used data to win as some of the UK’s biggest brands.
They will also showcase the winners from the 2014 awards and discuss what is takes to be a finalist.
The conference will be followed by the Data Storyelling Awards, which celebrate projects that have successfully used data and storytelling in order to drive engagement and results.
Key industry figures from brands such as TfL, O2, Read full story ›
Source: Marketing Week
Industry News
