Aviva has enlisted Formula One driver David Coulthard for a new road safety campaign which sees him star as rogue taxi driver who shocks customers with dangerous driving habits.
The ‘Good Thinking’ campaign launches today (31 December) on social media before airing on TV on 1 January 2017. It has been developed in conjunction with Adam&EveDDB and ZenithOptimedia.
In the ad Coulthard appears in disguise as a taxi driving who bewilders his unwitting passengers with an array of appalling driving habits.
The customers are then shocked as their driver demands payment for the hair-raising ride, before Read full story ›
Source: The Drum
Industry News