By Charlotte McEleny

Banking brand DBS has launched a campaign in Singapore that hopes to raise awareness of the impact of fast-fashion on the environment.

The brand has launched a film on sustainability as part of its ongoing ‘Sparks’ video series, as well as an augmented reality game called ‘Fashion Slowdown’. The brand has also made a play on its tagline ‘Live More, Bank Less’ for the activity – ‘Live More, Trash Less’.

Karen Ngui, managing director and head of group strategic marketing and communications at DBS, said that even as the world grapples with the issue of climate Read full story ›

Source: The Drum