By John Glenday

DDB Singapore, Sapient Nitro & OgilvyOne Worldwide Vietnam have been named as the final winners of the Cannes Chimera Challenge which called for the development of a one-time brand activation to draw public attention of Global Citizen, a platform aimed at engaging the public in health and development issues.

The winning teams hailed from Vietnam, the UK and Singapore with SapientNitro flying the flag for Britain with ‘We are Close’, a Facebook quiz that gives Facebook users an indication of the probable migration path of their ancestors.

They were joined on the winner’s podium by DDB Singapore with ‘Sign Up Is Power’ Read full story ›

Source: The Drum