By Debbie Morrison

There’s a lot of talk about change in the media and marketing industry right now. Whatever you read, whoever you meet, whichever events you choose to attend, the only guaranteed constant is change. Change in your own market and right across the world.

And the ways in which the world is changing are numerous.

Changes to available media, consumer channels, and tech platforms, with new shifts happening almost every week. Changes to technology, data, and regulation; from the right to be forgotten to GDPR. And changes to the client-agency model, with more or less in-housing versus less or more outsourcing. The locus Read full story ›

Source: The Drum