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‘Deep relationships’ and ‘machine learning investments’ help Google weather the brand safety storm as it posts strong Q1 revenues

on Apr 27, 2017 | 0 comments

By Ronan Shields

Google Spend

The opening quarter of 2017 was one Google’s most turbulent when it comes to its relationships with advertisers, given the brand safety outcry, but it appears to have little material impact, with the online advertising giant’s parent company Alphabet posting a 22% revenue jump hitting $24.75bn.

Google-owner Alphabet today (April 27) released details about its revenues for the first three months of 2017, with Sundar Pichai, Google’s chief executive officer, noting to investment analysts how “deep relationships” and investments in “machine learning” helped it evade the full wrath of advertiser fury over their ads being served against Read full story ›

Source: The Drum