A TV ad for a Ministry of Sound compilation CD has avoided a ban by the Advertising Standards Authority after four viewers complained that the choreography was overtly sexual and demeaning to women.
The advert featured a young woman in leggings and a crop top dancing around a council estate.
Speaking on behalf of Ministry of Sound, Clearcast stated that the dancing used in the ad was known as “twerking” and that while they acknowledged the choreography was provocative, particularly the scenes which were filmed in slow motion, it did not agree that it was overtly sexual.
It continued that it had Read full story ›
Source: The Drum
Industry News