Dentsu Aegis has opened its first R&D centre in Singapore, a new operation for the network that will build technology for the next generation of marketing.
The global data innovation centre will be specifically tasked with building tech that answers business problems. It will create new application of technology and act as the global hub for the network’s data scientists and technology talent.
Audrey Kuah, managing director of Dentsu Aegis Network Global Data Innovation Centre, said: “The fourth industrial revolution requires the augmentation of our human expertise with intelligent technology in order to achieve the next level of growth in our industry. Read full story ›
Source: The Drum
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