By Sam Bradley

Dentsu has launched an integrated gaming offering for brands, Dentsu Gaming, which seeks to help clients explore the increasingly lucrative channel.

The Dentsu Gaming ‘solution‘ will offer clients of Carat, Dentsu X, iProspect, Isobar, dentsumcgarrybowen, Merkle and the Content Business Design Centre access to specialists in strategy, creative activation and IP development in gaming.

In recent years, advertising in video games has increased significantly. Video game advertising in 2021 has seen $421.2m of spend so far, according to recent figures from Mediaradar.

Keiichi Yoshizaki, executive officer, Dentsu Inc, said: “Our philosophy is that gaming is more than just advertising Read full story ›

Source: The Drum