By Jess Ritter

Jess Ritter of agency Mas lays out a manifesto for ‘depth marketing’: a new business philosophy with human connection at its core.

Growing a business is harder than it has ever been. With nearly every industry seeing layoffs and constantly shifting priorities, it can be tough to get prospective clients, users, and consumers to take a chance on a new partnership or buy an unknown product.

The solution? ‘Depth marketing’: a strategy that prioritizes going deeper with your existing community and potential customers. Think of your new business strategy as a person-to-person approach and not a business-to-business process. You’ll be amazed Read full story ›

Source: The Drum