By Justin Pearse

The Drum, in association with JKR, caught up with some of this year’s Cannes Lions award winners to discover the secrets of their success.

In the last of the series, Anselmo Ramos, chief creative officer at Ogilvy & Mather’s David Miami, discussed Proud Whopper, the Burger King campaign that swept the board at Cannes.
The agency added a gold in Design for Proud Whopper, remarkably the 12th Lion of the festival won by WPP agency’s campaign.

The campaign itself saw Whopper burgers being served in rainbow wrappers to promote LGBT equality, with the message ‘We are all the same inside’.

“This campaign proves Read full story ›

Source: The Drum