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Despite DEI & content moderation reversals, experts say advertisers won’t flee Meta

on Jan 14, 2025 | 0 comments

By Kendra Barnett

Zuckerberg admits that more inflammatory content is coming to Facebook and Instagram. But for brands, ditching Meta won’t be a bet worth taking, experts say.

Meta is overhauling its content moderation and diversity, equity, and inclusion (DEI) programs, signaling a major strategic pivot amid shifting legal and political dynamics under the incoming Trump administration. Despite the possibility that the shift will invite more pressing brand safety threats onto Facebook and Instagram, advertisers are likely to keep investing, experts say.

The company’s CEO Mark Zuckerberg announced last week that the tech giant will roll back content moderation restrictions on its platforms. An internal Read full story ›

Source: The Drum