By Zaid Al-Zaidy

Figures from the Advertising Association‘s Lead conference recently made for rather chilling reading, with advertising’s public favourability standing at a record low of just 25%.

The reasons for this are more complex than an increase in the amount of “bad” advertising. While favourability levels may have nearly halved since 1992, this was a time when multichannel TV was still in its infancy, Channel 5 hadn’t launched and Mark Zuckerberg was still learning how to use Atari Basic programming.

Since then, the number of media channels has proliferated beyond recognition so it’s little wonder that consumers now feel bombarded, with advertising Read full story ›

Source: The Drum