By Kenneth Hein

TikTok is still going full steam ahead with its social media marketing plans, despite a high-profile showdown with president Trump. TikTok parent company ByteDance, which is based in China, has tapped VaynerMedia to amp up its marketing efforts on social media in the United States.

Will this affect the acquisition saga?

• Gen Z’s favorite video sharing app has been a daily fixture in the news since Trump demanded it either sell its US operations or be shut down. Reported suitors for the in-demand app have included Microsoft, Walmart and Oracle.

• However, yesterday, the news broke that ByteDance is working with the Read full story ›

  Source: The Drum