Diabetes UK has kicked of a new campaign via a pop up shoe shop in London to deliver a message about the consequences of having diabetes.
Located just off Brick Lane in London’s East End Amp Shoes, which opened last week, was a shoe store with a twist – as each shoe represents one of the 135 feet or lower limbs amputated in England every week because of diabetes.
The campaign was created by Langland in partnership with Diabetes UK, Awesome Films, and global fashion and design company Eley Kishimoto, with the aim of not only raising awareness of the condition, Read full story ›
Source: The Drum
Industry News