Diageo’s global chief marketing officer Syl Saller has personally written to every one of the advertising and media agencies on its roster asking to see statistics on gender diversity and pay gaps.
Individual managers for its brands, which include Baileys, Smirnoff, Johnnie Walker, Tanqueray, had been given the autonomy to ask these question of agency partners. However, as Gráinne Wafer, the global head of brand for Bailey’s, explained earlier this year, she had been met with “blank faces” from a number of bosses.
Saller – gatekeeper of the advertiser’s £1.8bn global ad spend – has now stepped in and requested Read full story ›
Source: The Drum
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