Diageo increased its marketing spend to £1.8bn during the most recent financial year, which helped it reach net sales of £12.1bn and achieve an operating profit of £3.6bn according to the company’s end-of-year figures.
Reporting to 30 June 2017, the global alcohol brand distributor which owns the likes of Smirnoff, Guinness, Captain Morgan and Johnny Walker among its stable, increased its marketing spend by over £230m during the 12-month period from £1.5bn the previous year.
As a result both net sales and operating profit increased by 15% and 25% respectively, changes partially Read full story ›
Source: The Drum
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