The business is getting closer to naming its first e-commerce agency, which would mark a significant development in its wider efforts to unearth sustainable revenues from online media.
The Drum understands three agencies have already been whittled down by Diageo, with DigitasLBi, Fullsix and Lowe Profero making the final cut. Diageo wants the agencies to come up with a strategy that widens online revenues from gifting, an area it has been testing since 2013 when it launched a site for its luxury brands. A decision on the winning strategy is expected later this week.
The search for an agency of Read full story ›
Source: The Drum
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