It’s been a year full of weird and wonderful brand collaborations, TikTok-obsessed marketing, a few PR disasters, oh and a global recession. We round up some of the most-read brand stories of 2023.
Once again, brands stayed close to viral trends, spinning out campaigns from social listening and jumping on bandwagons. While social teams may have cracked the TikTok formula, 2023 has seen some intense social media backlash too.
Away from social, 2023 has seen the rapid growth of emerging categories like low or no alcohol, gut health and newly legal intoxicants. And the demise of retail stalwarts like Wilko Read full story ›
Source: The Drum
Industry News
