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‘Differentiate or die’: Marketers reboot travel as vaccine looms

on Dec 4, 2020 | 0 comments

By John McCarthy

It was the year without holidays. But despite horizons being confined to their living rooms, consumers haven‘t lost their wanderlust. The Drum explores how top travel marketers are ‘rebooting‘ the sector to get you back on a sandy beach as soon as it is safe.

The travel industry is facing financial ruin. But also, it is restricted from doing its immense social good in helping people rejuvenate and explore. It won‘t be for much longer.

Recent McKinsey research has revealed a few new trends. Travel demand was recovering even before news of a vaccine – but many face the reality of Read full story ›

Source: The Drum