By Minda Smiley

Spending on digital advertisements in the US has increased 16 per cent to $3bn since last October, according to ad spend data firm Standard Media Index.

While looking at the flow of ad dollars from the first nine months of the broadcast season – from October of 2014 to June of this year – Standard Media Index found that organic digital ad growth jumped $1bn.

The data shows that more money is going into digital spend in comparison to other more traditional mediums, particularly television. National TV ad spend during this time period was down $1.1bn, or four per cent.

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Source: The Drum