Separate studies from the IAB and Nielsen this week suggest that while digital advertising is in the rudest of health, the number of media owners benefiting from the spend are few, with the industry’s West Coast behemoths seemingly the biggest winners.
The latest IAB quarterly spending figures were published this week with the trade body claiming this year was the biggest Q3 ever for digital ad spend, with the numbers hitting $17.6bn during the period.
Representing a 20% increase from the same period in 2015, and a 4.3% sequential increase from Q2, David Doty, IAB chief marketing officer, Read full story ›
Source: The Drum
Industry News
