By Elliott Haworth

It is a matter of course that when a downturn rears its ugly head, the first budget to be slashed is marketing. But Covid-19 hasn’t been just any old downturn. Unlike a ‘normal’ recession, this time around, consumers are still largely consuming and interacting with brands. And while sectors such as travel and retail have cut spend, most have recalibrated their marketing to suit the circumstances, with varying degrees of success.

With more people spending more time at home, digital marketing, complemented by a resurgence in linear TV, have grown ever-more fundamental to driving sales and brand-building as well as driving Read full story ›

Source: The Drum