By niall hogan

Advertisers, you’ve looked at your campaigns and increased your viewability rates by applying pre-bid targeting segments for viewability, and you’ve ensured to block for ad fraud. Congratulations! Your digital ad spend will already be more effective.

However, even a campaign with excellent viewability can be compromised by problems, such as unsavoury images, numerous ad units and inappropriate content. To run the most effective campaigns, advertisers and their agencies need to think beyond viewability and address the following issues as well.

Is the page safe for your brand?
Imagine this, you are planning to promote your summer, swimwear collection. You rest easy at Read full story ›

Source: The Drum