ITP, Apple’s Intelligent Tracking Prevention, is a feature in Safari that prevents a website from tracking its visitors around the web. Cookies can now be deleted in as little as one day, which makes it impossible to track the user journey of someone who uses Safari as their browser. For more information on what ITP is, read this blog.
What impact does this have for marketers?
The main problem ITP poses for marketers is that it prevents them from effectively attributing the customer journey for Safari users. Although the Read full story ›
Source: The Drum
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