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Does Apple need to Think Different to maintain its record-breaking success?

on Jan 29, 2015 | 0 comments

By Natalie Mortimer

Earlier this week Apple posted the biggest quarterly profit ever made by a public company – an eye-popping $18bn (£11.8bn).

While there is no refuting the technology giant’s unprecedented financial success, Apple’s ability to innovate in the sector has oft been the subject of criticism. The small tweaks that saw the iPhone 4s become the iPhone 5 along with the dimensionally different iPad Mini led frustrated consumers and industry experts to question whether Apple, in the words of its old tagline, was really thinking differently.

After all, Samsung and Sony have both already leapt in to the wearable fray, pipping Read full story ›

Source: The Drum