By Amy Brooks

In today’s always-on digital economy, marketers are looking to automated solutions to meet content demands. Does this spell the end of creative agencies? Amy Brooks and Joanna Verkade of Frog investigate.

It’s becoming increasingly difficult for brands to deliver creative cut-through at scale while maintaining relevancy (and consistency) to match the pace of content consumption and ever-evolving consumer behavior. Add to this swelling time pressures impacting go-to-market (GTM), creative agencies inundated with administrative requests and (every marketer’s worst nightmare) dreaded budget cuts, and we have the perfect recipe for creative collapse.

The role of creative assets in campaign success is well documented, Read full story ›

Source: The Drum