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Domain name antics: Lessons in protecting and promoting your reputation online from the US presidential primaries

on Jul 22, 2016 | 0 comments

By Russell Haworth

Donald Trump has emerged as the Republican nominee in the US presidential race and Hillary Clinton is almost there with the Democratic National Convention to be held this month. Amongst the drama of a spirited and polarising race, what’s there to learn about protecting and promoting your reputation online? Is there, by any chance, a correlation between the savvy acquisition of relevant domain names, and success?

Particularly since Barack Obama’s groundbreaking campaign in 2008, a strong digital strategy is considered integral to successful political campaigning — in the US, and around the world. From building awareness through social media to collecting Read full story ›

Source: The Drum