By Thomas Hobbs

The new TV and digital marketing campaign, created by Iris, uses face-swapping technology and gifs to show the joy of a Domino’s pizza arriving. The activity includes more than 40 gifs, many taken from the TV ad, which are available for the public to share and utilise GIPHY’s gif building tools.

The campaign is supported by Snapchat activation. Domino’s is using Snapchat lenses to let users imitate the TV ad by “boggling” their mouth to show their reactions to a pizza. It also utilises Spotify’s ‘Sponsored Sessions’ format offering half an hour of ad-free listening in exchange for users who Read full story ›

Source: Marketing Week