By Gillian West

Dominos has swapped scooters for dodgems as it launches hot doughnuts to its dessert menu as part of an on-going mission to deliver moments of greatness.

The campaign, created by iris, uses the fact that the smell and taste of hot doughnuts is synonymous with the fairground through the use of amusement attraction – the dodgems.

In the ad Dominos delivery drivers leave behind their scooters and instead use colourful bumpercars to deliver the hot and tasty treats.

Simon Wallis, sales and marketing director, Dominos, explained that the brand likes to “surprise” with its advertising and “find new ways to show our passion Read full story ›

Source: The Drum