By Danielle Gibson

Content marketing is way overdue in getting onboard with the smartphone screen, according to head of social content at Oath, Tasmin Bhuiyan.

If you haven’t being doing it already, you should rethink everything.

Bhuiyan explained: “80% of the content on Tumblr is consumed on mobile. Creating mobile content on Tumblr is up 30% YOY. Everything we make is mobile first, then desktop. Don’t bet on mobile, prioritise it.”

Along with a whole host of industry experts, Bhuiyan is a judge on The Drum Content Awards 2018 in which ‘Best Use of Mobile Content’ is a category.

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Source: The Drum